Layrite. It's amazing. B Parlor loves it. Men love it. Women love it. Our two favorite qualities of Layrite are that it can keep its hold all day yet washes out with water when you're through with it. This water soluble pomade was introduced to the public in 2001, and men everywhere rejoiced as they discarded their greasy and messy hair gels and styling waxes. While it's probably best known as a pomade for a good old rockabilly 'do, the qualities of Layrite work well with various styles. For inspiration on ways to use Layrite and how to achieve different styles, you definitely need to read the Layrite blog. Hairstyles aren't just for the ladies.